International Marketing Manager

International Marketing Manager – Dublin, Ireland

International Marketing Manager – Dublin, Ireland.We are looking to recruit an International Marketing Manager to oversee and co-develop brand marketing initiatives for this market leading brand in the hard seltzer category across select international markets.

Reporting to the Global Brand Director, the successful candidate will work closely with international partners to build the brand in key markets acrossthe world.

International Marketing Manager – Dublin, Ireland

This is a Dublin-based role but with frequent international travel. The successful candidate will strictly enforce brand guardrails with partner distributors, share best practice and generally ensure that the brand is being presented in a manner that is in line with the brand values and vision.

International Marketing Manager.

Key Aspects of the Role Include:

• Oversight and approval of individual market plans including brand strategies, market research,

competitive assessments, product positioning, media planning, public relations and marketing


• Develop, adapt and deliver all brand campaigns and assets to achieve agreed business

objectives, in line with brand guidelines and playbooks.

• Approve all locally sourced branded material.

• Review & assess all local marketing activations, sharing best practice between Mark Anthony

and other individual markets.

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• Ensure consistency with positioning and brand visual identity in all national and international

brand campaigns and across all communication channels.

• Develop internal communications to maximize engagement with the brand and optimised

execution across all key markets.

International Marketing Manager

Functional Capabilities for the Role:

• Commercial & project management experience, to ensure that recommended marketing plans

are successfully implemented across all global markets.

• International distributor management.

• Cross-functional agency management

• Extensive research experience.

Leadership Capabilities for the Role:

• Delivering performance – move effectively between strategy and operational detail.

• Managing across borders – creating outstanding teamwork and alignment, ensuring all markets

benefit from learnings.

• Creating possibilities – Energise and inspire others to deliver outstanding results.

International Marketing Manager

Essential Qualifications / Experience Required:

• 5+ years’ experience in global marketing and brand development.

• Significant research experience.

• Beverage alcohol experience required.

• Proven track record of agency management experience across Media, PR and general


• Entrepreneurial mindset.

• Excellent communication and inter-personal skills.

Additional Qualifications:

• Fluency in language other than English would be of benefit, though not a necessity.

Seniority Level

Mid-Senior level


  • Food & Beverages
  • Wine & Spirits

Employment Type


Job Functions

  • Marketing
  • Advertising
  • Public Relations