Marketing Courses

TOP 10 Best Free Online Email Marketing Courses and Classes 2020

TOP 10 Best Free Online Email Marketing Courses and Classes 2020

Keen to launch or refresh an engaging email marketing strategy to hook in your audience and boost your business’ sales and reputation?

If so, you’ve come to the right place!

In this guide, I have uncovered some of the best free online email marketing courses that will teach you how to create an effective email marketing campaign that drives sales, engagement, leads, and conversions!

Below, you will find a wide range of online email marketing classes for any stage you’re at in your digital journey, led by industry experts to get you on the path to marketing success. Let’s get started!

TOP 10 Best Free Online Email Marketing Courses and Classes 2020


1. Getting Started with Email Marketing | Learn with MailChimp (Skillshare)

Getting Started with Email Marketing _ Learn wtih MailChimp (Skillshare)

First on my list is an excellent online email marketing course on Skillshare that will teach you how to use the features of MailChimp to implement your email marketing strategy. This popular beginner-level online course has been taken by over 48,000 students and come highly recommended!

Your instructor for this class will be Allyson Van Houten, a senior marketing manager at MailChimp. MailChimp was founded in 2001 and is known for helping all kinds of businesses reach out to their target audience easily and efficiently, so you are in competent hands!

In this 1 ¼ hour-long online course, students learn the foundations of email marketing with topics including the goal of email marketing, the kind of content that should be marketed, the frequency of emails, how to plan, design, test, and launch a campaign, and much more.

While this course does focus on using MailChimp, the lessons can be applied to other services like ConvertKit, ConstantContact, Drip, GetResponse, AWeber, and more!

Hosted on Skillshare, this online course is a great introduction to email marketing! Skillshare also has over 27,000 other courses available, plus you get a 2-month free trial and can cancel anytime!

  • Beginner level
  • 1 ¼ hour-long
  • Taught by senior marketing manager from MailChimp
  • Free 2-month trial of Skillshare Premium
  • Access hundreds of other courses

2. Digital Marketing: Email Marketing for Beginners (Skillshare)

Digital Marketing Email Marketing for Beginners (Skillshare)

One of the core aspects of digital marketing is a well-polished email funnel that generates leads and traffic to your business to help you expand. So, if you’re looking for a step-by-step introduction to email marketing for beginners, this online email marketing course is a great choice!

In this course, you will be taught by Phil Ebiner, a video-editor who has built several successful online businesses like VideoSchoolOnline.com. Phil has also been developing and publishing courses since 2012 which have been taken by more than one million students from around the globe.

Throughout each of the 9 lessons in this concise 1-hour online class, students are taught to build an email marketing funnel, use popular tools, create lead magnets, integrate opt-in forms on their own websites, understand and segment their audience, build an email sequence, and much more.

As this online negotiation course is hosted on Skillshare, new users can take advantage of the 2-month free trial (cancel anytime), which includes all class materials, on-demand video lessons, and access to 27,000+ other classes!

Overall, a fantastic short and sharp introduction to email marketing!

  • Beginner level
  • 1 hour long
  • Taught by the creator of several successful online businesses
  • Free 2-month trial of Skillshare Premium
  • Access 100s of other courses for free

3. Email and Newsletter Marketing Foundations (LinkedIn Learning)

Email and Newsletter Marketing Foundations (LinkedIn Learning)

Next up on my list is a fantastic introductory course teaching you exactly how to set the foundations of an email marketing campaign to build up your brand’s reputation. So if you’re eager to understand the dos and don’ts of a good email marketing campaign, this could be the course for you.

Megan Adams, a marketer, and expert social media strategist will be teaching you in this course. Megan has been running a full-time marketing business for the past 7 years which has given her real-world experience that she brings to the table.

In this condensed 45-minute beginner-level course, students will learn the key elements of email marketing, how to build, maintain and segment a contact list, how to build a proper strategy for a campaign, use analytics to optimize strategy, and so much more.

Hosted on LinkedIn’s online learning platform LinkedIn Learning, this course comes with continuing education credits, downloadable resources, and a certificate of completion. You won’t want to miss this great online email marketing course to learn all of the tips and tricks you need!

  • Beginner level
  • ¾ hours long
  • Taught by marketing expert with 7+ years of experience
  • Certificate of completion
  • 1 CPE credit
  • 0.25 PMI contact hours

4. Email Marketing Course: Get Certified in Email Marketing (HubSpot)

Email Marketing Course Get Certified in Email Marketing (HubSpot)

Taking the next slot on my list is a free online email marketing course that will teach you the basics of contact management and email marketing. You’ll be able to expand your career and business with this in-demand certification offered by HubSpot.

You will be taught in this email marketing class by Courtney Sembler, the manager of HubSpot’s Academy Education division, and Diana Zalaquett, a Success Manager at HubSpot.

Together, the pair will draw from their knowledge and experience to get you comfortable with email marketing using HubSpot’s own free tools.

Across 3 ¼ hours of on-demand video lessons in this online course, students will begin by understanding email marketing before creating a contact management and segmentation strategy, learning how to send the right emails, understanding deliverability, testing, and analyzing their market emails, and much more.

You can access this online course on the virtual learning platform HubSpot. On completion, you will receive a certificate of completion to share with your network and gain access to HubSpot’s own free email marketing tools to use for your business!

Overall, a fantastic introductory course to learn all the basics of email marketing.

  • Beginner level
  • 3 ¼ hours long
  • Taught by experts at HubSpot
  • Certificate of completion
  • Free access
  • Use HubSpot’s email marketing tools for free

5. Email Marketing Master Class (Udemy)

Email Marketing Master Class (Udemy)

Have you put in your best efforts to build your email marketing campaign but you’re just not converting real customers? To fix this, why not enroll in this comprehensive intermediate-level online email marketing class that will teach you how to drastically improve your campaigns!

In this course, you will be taught by instructors from AWeber Academy. Founded in 1998, AWeber has helped more than 100,000 businesses and entrepreneurs build email marketing campaigns that win over customers and expand sales.

In this 4 ½ hours long online course, students will learn 6 essential aspects that will help revamp their email marketing strategy.

Lessons include growing an email list, writing compelling emails, testing and improving the strategy, automating email series, and much more. At the end of each lesson, students receive a handout and participate in a quiz to apply their learning.

You can find this course on the online learning platform Udemy, which also has over 150,000 on-demand online courses available for all levels and provides a certificate of completion at the end. Overall, a value-packed online negotiation course for learning the art of corporate persuasion!

  • Intermediate level
  • 4 ½ hours long
  • Taught by instructors from AWeber Academy
  • Certificate of completion
  • Hands-on approach
  • Full lifetime access

6. Email Marketing Essentials: Designing Effective Emails (Skillshare)

Email Marketing Essentials Designing Effective Emails (Skillshare)
Next up on my list is an online course to ensure your email marketing campaigns are designed in a crisp and effective way that attracts the business you’re after! You will join a community of over 11,000 students currently taking this online course.

Fabio Carneiro, email design and development expert, will be teaching you in this online email marketing course. Fabio is the pioneer of hybrid coding (also known as spongy development) that has enabled 15 million users on MailChimp to send a billion emails in a single day.

Through 10 bite-sized video lessons totaling only half an hour, students will learn how to craft effective and engaging email marketing campaigns to win over clients, by understanding the difference between web and email design, key considerations for developing emails, the best design practices for 4 common email types, and much more.

Currently, you can find this online course hosted on the global online learning platform, Skillshare. There are over 27,000 other courses available on the platform, plus you get a 2-month free trial as a new user! All in all, a great intermediate course to level up your email marketing skills!

  • Intermediate level
  • ½ hour long
  • Taught by email design and development expert
  • Free 2-month trial of Skillshare Premium
  • Community of 11,000+ students

7. Email Marketing – Beginners Guide To Email Marketing (Udemy)

Email Marketing 2020 Beginners Guide To Email Marketing (Udemy)

Having access to a high-quality mailing list is a powerful asset for taking your business to the next level, and this great beginner-level online course teaches you exactly how to build one for your own business!

As for your instructor, Mark Timberlake, owner of the training company SME Heroes, will be teaching you in this online course. Mark has been running online businesses for the past 15 years and has taught close to 200,000 students on Udemy, earning an average rating of 4.4 stars.

In this 2-hour online course, students learn everything about email marketing including topics like AIDA marketing, software to use for managing a campaign, the magic of PDF’s, types of campaigns, various writing styles, traps and pitfalls, how to use analytics, and much more.

You can find this email marketing course over at Udemy, a great online course platform that offers its students over 150,000 on-demand online courses from beginner to advanced level! Overall, a fantastic introduction to email marketing! And the best part?

Not only do you receive a certificate of completion, but you will also get full lifetime access to course contents so you can review them at any point!

  • Beginner level
  • 2 hours long
  • Taught by a businessman with 15 years of experience
  • Full lifetime access
  • Certificate of completion

8. Email Marketing: Drip Campaigns (LinkedIn Learning)

Email Marketing Drip Campaigns (LinkedIn Learning)

No need to keep manually maintaining your email marketing campaigns when you can take this great online course that teaches you how to automate them! You will also join a community of over 10,000 students currently taking this online course.

You will be taught in this course by Sam Dey, a consultant, and entrepreneur who is an expert in digital marketing. He has spent a lot of time building successful sales funnels on e-commerce marketplaces like Amazon and eBay and now shares his experience with readers on Deytips.com.

In just 45 minutes of jam-packed beginner-level content, students learn how to nurture leads, design effective emails, track and analyze results, use these insights to refine and retest sales funnels, and ultimately automate email marketing campaigns.

You can access this course for free if you are a new LinkedIn user, and you will receive a certificate of completion at the end to share with your network! Overall, a brilliant course for you to learn all of the skills and strategies you need to automate your email marketing campaigns so you can sit back and relax!

  • Beginner level
  • ¾ hours long
  • Taught by digital marketing expert
  • Certificate of completion
  • Free access for new LinkedIn users

9. The Complete MailChimp Email Marketing Course (Udemy)

The Complete Mailchimp Email Marketing Course (Udemy)

Next on my list is a bestselling online email marketing course on Udemy that has been taken by over 15,000 students and received an impressive average rating of 4.4 stars. As the name suggests, this course will teach you everything about building successful marketing campaigns using MailChimp.

In this online email marketing course, you will be taught by instructors from Coursenvy, an ad agency based out of Los Angeles, US, that has been developing marketing-related courses and has taught more than 300,000 students on Udemy alone. Coursenvy hires field experts to teach its courses, so you can be confident that you’re learning from the very best.

In this beginner-level online course lasting 4 ½ hours, students will explore all the ways that MailChimp can be used to run successful campaigns including creating A/B split test campaigns, opt-in, and signup forms, squeeze pages that capture emails quickly, uniquely segmented email lists, and much more.

Students can find this course on the Udemy platform, which also has over 150,000 on-demand online courses available for all levels and provides a certificate of completion at the end. All in all, a great online course to choose for an introduction to email marketing!

  • Beginner level
  • 4 ½ hours long
  • Taught by expert instructors from Coursenvy
  • Certificate of completion
  • Full lifetime access
  • Limited-time discount of 62%

10. Email Marketing Essentials: Writing Effective Emails (Skillshare)

Email Marketing Essentials Writing Effective Emails (Skillshare)
For those of you who want to get better at writing marketing emails to hook in customers, this online email marketing course is a great choice. Join 11,000 other currently enrolled students in this beginner-level online course.

Kate Kiefer Lee, a writer, and editor at MailChimp, will be teaching you in this online course. Kate is an experienced magazine editor who has worked for publications like A List Apart and Forbes. With over 5,600 followers on Skillshare, she has proven herself to be a popular teacher.

Through 9 bite-sized lessons totaling only half an hour, students learn the essential skills that go into writing good marketing emails, including understanding the impact of voice and tone, figuring out what to write, trying out various types of emails, polishing an email through editing, and much more.

With Skillshare, you can sign up for a free 2-month trial of its Premium package, and gain access to hundreds of other courses on topics of your choice!

Hosted on Skillshare, the global online learning platform, this is an excellent, compact introductory course to level up your email marketing skills! Skillshare also has over 27,000 other courses available, plus you get a 2-month free trial and can cancel anytime.

  • Beginner level
  • ½ hour long
  • Taught by experienced magazine editor from MailChimp
  • Free 2-month trial of Skillshare Premium
  • Learn from 68 student-projects and community of 11,000 students
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