Head of Consumer PR

Head of Consumer PR – Sydney, Australia

Head of Consumer PR – Sydney, Australia. This is an exciting opportunity to manage Consumer public relations and communication strategies and implementation.

What we offer

Working in a modern and progressive environment, the Australia Consumer Team has a dynamic, fast-paced and result driven culture. We live by our values of Customer Centricity, Dedication, Perseverance and Reflection. We are a team totally focused on understanding and delivering on our customer’s needs.

Head of Consumer PR – Sydney, Australia

Main Responsibilities:

This is an exciting opportunity to manage Consumer public relations and communication strategies and implementation. Based in Sydney, this role will work alongside brand and NPI (new product introduction) campaigns and can demonstrate solid campaign execution, analytics and reporting.

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·       Develop, implement and integrate Marketing, PR, Social Media and Communication plans and strategies

·       Quality media relations management to cultivate positive media coverage for brand and new product introductions

·       Head of Consumer PR. Champion mainstream and lifestyle media relations seeking high level and quality placements in print, broadcast and online media

·       Create a Key Opinion Leaders permanent list that act as Huawei ambassador / influencers on a semi-permanent basis, as well as identify potential influencers (individuals / media / associations) for every consumer target group segment – New PR approach

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·       Manage media inquiries and interview requests. Draft speeches for organizational leads. Be the spokesman of CBG when needed

·             Head of Consumer PR.Create content for press releases, byline articles and keynote presentations

·       Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis

·       Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

·             Head of Consumer PR.Raise the organization’s profile and brand in the market by being the front-facing representative for Huawei

·       Campaign involvement, monitoring the media and responding to communications issues as they arise

·             Head of Consumer PR. Write media releases and be involved in internal and external communications strategies


Seniority Level

Mid-Senior level


  • Consumer Electronics

Employment Type


Job Functions

  • Public Relations
  • Marketing