Online SEO Courses

Top 9 Free Best Online SEO Courses and Certifications

Top 9 Free Best Online SEO Courses and Certifications

If you are looking for the best online SEO courses that will teach you how to get more traffic, leads, and conversions, you’re in the right place!

While many refer to SEO (Search Engine Optimization) as an art, not a science, many strategies can be taught that will help you to boost website traffic and sales.

Below, you will find a wide range of free SEO classes that cover website structure, on-page SEO, technical SEO writing, off-page SEO, using Google Analytics, silos, internal linking, backlinking, and much more! Let’s get started!

Top 9 Best Online SEO Courses and Certifications

1. Introduction to SEO: Tactics and Strategy for Entrepreneurs (Skillshare)

Introduction to SEO: Tactics and Strategy for Entrepreneurs

First up on my list is an outstanding beginner SEO course taught by Rand Fishkin, who is an online entrepreneur, and CEO of Moz, the SEO software tool.

So if you are looking to learn from one of the best marketers in the industry, and join 41,000+ students who have completed this free course, you’re in the right place!

Some of the modules covered in this class include an overview of SEO, analytic measurements, keyword density, crawl friendliness, ranking factors, creating content that ranks in Google, content tips, and many more.

As for the price of this course… There is none! Being hosted on Skillshare, new users can take this class, plus 1,000’s more when activating their 2-week free trial!

Overall, this is a great class for those seeking a crash-course in SEO and the fundamentals of search engine optimization without getting overwhelmed by the technical stuff. Highly recommended.

  • Beginner level
  • 1 ½ hour on-demand video
  • Successful online marketer as the instructor
  • Downloadable resources
  • Class project
  • Over 41,000 enrolled

Activate FREE Skillshare Trial

2. SEO Basics for Non-SEOs (Skillshare)

SEO Basics for Non-SEOs

Next on my list is another standout Skillshare course taught by Kristina Kledzik, who is a search engine marketer, and best selling author on the subjects of online marketing. In total, over 2,000 students have completed this short course with an average rating of 4.7 stars.

Some of the basic skills covered in this SEO class are link building, Google practices, tools for finding relevant keywords, knowing your audience, content creation tips, and the list goes on!

Another benefit of this course is that it doesn’t require any paid tools to implement any of these SEO strategies. So if you are just starting out on your new blog or website, and are on a shoestring budget, this is a great place to start.

Again, being hosted on Skillshare, new users can take this course, plus all the others mentioned on this list when using their 2-week free trial.

  • Beginner level
  • Taught by search engine marketer
  • Class project
  • Downloadable resources
  • Use your own website during class

Activate FREE Skillshare Trial

3. SEO Foundations (LinkedIn Learning)

SEO Foundations

Moving on to my next pick is an in-depth class taught by successful online marketer, and CEO David Booth, who shares his years of SEO knowledge in this 3 ½ hour SEO course.

Some of the lessons taught in this class are how to define the audience of your web page, how to maximize the benefits of internal linking, keyword density, understanding the SERP’s, measure backlink effectiveness, how to keep content fresh, SEO for E-Commerce, content optimization, and mobile SEO.

As this course is hosted on LinkedIn Learning (previously Lynda), students can enroll in this class and all the others mentioned in this list when taking advantage of their 1-month free trial. There is also a certificate of completion available!

Overall, this is an outstanding SEO course for those who want to move past the beginner stage in their SEO journey.

  • Beginner level
  • 3 ½ hours
  • SEO expert as the instructor
  • Continuing education credit
  • Quizzes and class projects
  • Certificate of completion

Activate 1-Month FREE Trial

4. SEO Today: Strategies to Earn Trust, Rank High, and Stand Out (Skillshare)

SEO Today: Strategies to Earn Trust, Rank High, and Stand Out

An intermediate-level course from Rand Fishkin on Skillshare, this 1-hour class is designed for users already familiar with the basic principles of search engine optimization. The primary goal of the class is to demystify what gets said about SEO so you can increase the ranking of your or your client’s website.

Other than the basics (covered in the first class), some more advanced concepts taught in the class include SERP or search engine results page results, the best way to optimize for mobile-friendly sites, and tools and resources to use long after completing the course.

Overall, this is a great course for those that have completed Rand Fishkin’s first class and are comfortable moving onto more advanced SEO strategies. For more training, also see my post on the best Skillshare classes of 2020.

  • Intermediate level
  • 1 ¼ hour
  • Taught by an SEO expert
  • Optimization instruction for mobile-friendly websites
  • Class projects
  • Downloadable resources

Activate FREE Skillshare Trial

5. SEO Tutorial for Beginners (Udemy)

SEO Tutorial for Beginners

Next on my list is a 45-minute beginner level course that covers the basic fundamental concepts of SEO. Currently, this on-demand video course can be found for free on Udemy and been taken by over 189,000 students and counting!

Your instructor for this course is Daragh Walsh, who is a certified SEO Google Partner who shares his years of experience so you too can boost the traffic to your blog or client website.

Some of the lessons covered in this bite-sized course are keyword research, on-page optimization, off-page optimization, niche research, how to create compelling content, and link building to name a few.

Overall, this is a great crash course into SEO that won’t take up too much of your time while still teaching you the need to know basics.

  • Beginner level
  • ¾ hour on-demand video
  • Taught by an expert in Google and marketing
  • Downloadable resources
  • Q & A available
  • Certificate of completion


6. SEO: Keyword Strategy (LinkedIn Learning)

SEO: Keyword Strategy

Next on my list is a 1.5 hour LinkedIn Learning class that teaches students one of the most important concepts of SEO which is keyword research and analysis.

By taking this course, studnets will be able to target the right keywords and topics for their niche which will bring them the most amount of traffic and ROI on their time and investment.

As for your teacher, you will be guided by Matt Baily, who has decades of experience in creating online business and teaching other entrepreneurs.

Some of the topics covered in this SEO course include keyword research, creating a starter set, mapping keywords, and analyzing the patterns are discussed in detail, along with exercises to put the teachings into practice.

Currently, students can gain access to this class for free when signing up for the LinkedIn Learning free trial. Overall, this is one of the best online SEO courses that teach one of the most critical and essential SEO skills.

  • Intermediate level
  • 1 ½ hours
  • Business consultant as teacher
  • Focuses on keywords
  • Downloadable resources
  • Certificate of completion

Activate 1-Month FREE Trial

7. Free SEO training: SEO for beginners (Yoast)

Free SEO training: SEO for beginners

Yoast is a well-known SEO tool among website builders, bloggers, and WordPress users as a very valuable plugin that gives you real-time feedback based on your content and what actionable things can be done to improve your web page.

So if you are looking to learn from a company that specializes in SEO and also helped millions of users boost their Google ranking, this class is not to be missed.

Some of the many lessons covered in this 2-house class are topics on the content side of SEO, the technical side of SEO, and improving crawlability. Additionally, there are also quizzes at the end of each video module so you can test yourself on what you have learned!

Overall, this is one of the best SEO courses as it teaches users how to implement SEO strategies that are actionable and actually work within WordPress!

  • Beginner level
  • 2 hours on-demand video
  • Taught by Yoast SEO experts
  • Part of a larger series of classes
  • Downloadable resources
  • Certificate of completion


8. SEO Training (Udemy)

SEO Training

Moving onto my next pick is a free SEO Udemy course that teaches students the fundamental concepts of SEO in bite-sized videos. Currently, over 45,000 students have already completed this class, and has a rating of 4.2 stars.

Your teacher for this class is  Eric Schwartzman, who has consulted for companies and industries including Boeing, Cirque du Soleil, Hard Rock Casinos, Johnson & Johnson, Lucasfilm, and the United States Department of Defense.

Some of the lessons covered in this 2 ½ hour course include modules on keyword discovery and validation, effective SEO strategies, white hat vs. black hat SEO, citation indexing, and on-page and off-page optimization.

Currently, new students can take this SEO course for free on Udemy which includes all class projects and downloadable resources. Unfortunately, the certificate of completion is not included as this comes at a small price.

  • All levels
  • 2 ½ hours
  • Taught by industry expert
  • Real life case studies examined
  • Downloadable resources
  • Certificate of completion


9. On-Page and Technical SEO Course (Semrush Academy)

On-Page and Technical SEO Course

SEMrush is an online digital marketing tool that allows users to do SEO audits, competition analysis, and keyword research among many other things. So if you are looking to learn from one of the authorities in the SEO industry, this class can’t be missed!

While this course can be taken by beginners, the instruction is designed for professionals who are already involved in SEO and digital marketing as it covers more advanced topics.

Some of the lessons covered are how to perform SEO audits, HTTPS issues, crawlability, 301 re-directs, indexing, crawl issues, log file analysis, removing errors, and tons more!

Additionally, SEMrush also has other courses on their website which can also be taken for free at any time! Overall, this is a great class for those looking to take their SEO to the next level.

  • Intermediate level
  • 1 hour
  • Lots of extra resources
  • Produced by the SEMrush developers
  • Includes website maintenance procedures
  • Part of several courses on their website